PRESS RELEASE

DATE OF RELEASE: 12-01-25

FOR IMMEDIATE RELEASE

José Yero Secures Dominant Digital Positioning for the Damonte Ranch & Downtown Damonte Projects in South Reno

Reno, NV — José Yero has acquired a suite of premium digital assets tied to Damonte Ranch and the Downtown Damonte expansion project. Two of the most influential and fastest-growing development zones in South Reno. These strategic acquisitions position the Company at the center of a high-value residential, commercial, and lifestyle district that continues to attract significant investment, new residents, and large-scale development.

The digital portfolio now held includes:

• DamonteRanchMustangs.com (Public High School Sports Team Name)
• DamonteRanchMagazine.com (Community Valued Real Estate Publication)

These assets serve as definitive digital gateways into one of Nevada’s strongest master-planned communities and its next major urban hub, supporting real estate initiatives, commercial partnerships, master-developer outreach, investor communications, and high-value lifestyle branding.

“South Reno is entering a transformative era,” said José Yero. “The Damonte Ranch ecosystem is becoming one of the most sought-after residential and commercial destinations in the region. Controlling the digital presence of both Damonte Ranch and Downtown Damonte gives us long-term leverage, visibility, and scalability in a market with exponential upward movement.”

Key Facts, Data & Market Context

Damonte Ranch is a significant master-planned community
• Damonte Ranch spans approximately 1,962 acres of mixed-use development, including residential, commercial, and recreational zoning. (Wikipedia)
• The community is home to about 40,537 residents, with roughly 16,789 housing units. (Point2Homes)
• Median household income in Damonte Ranch is approximately $125,505. (Point2Homes)

Regional home values and housing demand remain strong
• Median home values in Damonte Ranch are approximately $687,000. (Prop Metrics)
• Median rents are roughly $2,700 per month, reflecting sustained residential demand. (Prop Metrics)

Downtown Damonte is a major mixed-use development project
• The Downtown Damonte project encompasses 73 acres of retail, housing, office, medical, and recreational space designed to create a walkable urban core. (NNBW)
• Planned components include 244,000 sq. ft. of retail space, 150,000 sq. ft. of Class A office space, up to 900 residential units, and 180 hotel rooms. (AgentFire PDF)
• Initial phase occupancy projected for late 2024 to early 2025, reflecting active development momentum. (NNBW)

Why These Damonte Digital Assets Hold Multi-Million-Dollar Strategic Value

Premium domains linked to a master-planned growth corridor carry unique commercial potential:
• Domains tied to established communities with rising home values attract real estate traffic, investor engagement, and partnership inquiries.
• Geographic digital real estate aligned with planned urban districts — especially those with retail, entertainment, and residential components — historically command significant long-term value.

Valued Implication:

These domains represent digital control over one of Nevada’s most valuable and rapidly expanding communities, offering brand authority, investor leverage, and exclusive online positioning that can support multiple commercial and strategic initiatives.

The acquisition of the Damonte Ranch and Downtown Damonte digital properties marks another milestone in José Yero mission to secure premium online territory surrounding the nation’s rising corridors of growth, real estate, and lifestyle development.